The World in Images (2023)

The World in Images (2023) : 5x21

China: Becoming an Influencer to Save the Shop 12 Min.
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Overview

Live on Douyin, the Chinese equivalent of TikTok, these two young women aren't influencers, but fishmongers. Like them, to cope with plummeting consumer spending, many Chinese retailers have had to completely reinvent how they promote their products.